Shan, our businesses

Institutional communication is part of a broader process. The goal is to describe a company's positioning and highlight all of its areas of expertise. In sum, it means establishing a "personality" that describes the company accurately while differentiating it from the competition.
The approach Shan uses begins with an in-depth look at the client including an image audit conducted with key opinion leaders.
The next step involves providing strategic and operational advice on how messages should be shaped and distributed.

Shan covers all fields in the financial communication. It offers generalist services because its approach is a comprehensive one: it can meet all the different communications needs of listed companies. It is also a specialist insofar as its network covers the entire community of economic and financial journalists, and its team brings together professionals from the communications and finance sectors. Shan services are primarily designed for small- and medium-sized companies.

Shan can help anticipate or manage sensitive issues (crises and specific transactions) by defining communication strategies and establishing plans of action. Its steady goal is to protect the interests, reputation and image of companies in this type of situation. Its close working relationship with the media, combined with its in-depth knowledge of the economic and financial communities and regular interaction with public authorities, allow it to inform and mobilise the right people.

Shan can provide crucial assistance to its clients by giving them access to its influential relations when it comes time to defend their positions or ideas with policymakers in the political, social, economic or administrative arenas. With 10 years of experience in this area, Shan has built up an incomparable network amongst the financial community and political decision-makers. Its lobbying efforts generally include press relations campaigns to promote awareness of the issues in question in the public opinion.