Your needs, our expertise

SHAN ENGAGE

Create engagement around your brand, your services, your project

Within a highly competitive media environment and faced with an increasingly demanding audience, being visible is no longer enough.
That is why we have developed a set of capabilities and knowledge to be able to imagine, develop and bring to life a communications approach that will engage your stakeholders, whether to promote a specific programme or to support you in the long term.

Positioning
and identity

Your brand is at the heart of all of your communications. We shape it in all its facets to leverage its value in the long term.
• Platform and brand architecture
• Visual identity
• Language charter

Content
strategy

We define your editorial and/or digital expression and adapt it to each target and format to win the fight for attention.
• Semantics audit end definition of target lingo
• Creation of editorial policies
• Design of all-media content solutions

Media
relations

We develop strategies for creating strong ties with the journalists in your sector.
• Message platforms
• Press office: creation of opportunities for expression, drafting and distribution of press releases, organisation of press conferences, etc.
• Media coaching

Social
media

For both companies and executives, we define the best strategy for your social media presence and support you to maximise performance.
• Audit and definition of ecosystem
• Expression strategy
• Delegated management of your social networks: editorial planning, creating of publications, reporting
• Social Ads management

Public
affairs

We support you in your communication and awareness-raising efforts with institutional audiences on your various regulatory and legislative issues:
• Advocacy strategy
• Stakeholder mapping
• Strategic support for key events
• Institutional activity monitoring

Influencers
/ Ambassadors strategy

Whether internal or external, we organise your digital portfolio to increase visibility and ensure greater legitimacy to your message.
• Ambassadorship strategy
• Coaching and training of employees and managers
• Implementation of influencing, event-driven or long-term measures

Activation
operations

We design and implement a custom approach to generate interest and win support over a short period of time.
• Communications surrounding an event
• 360° brand, service or product campaigns

Discover also our other expertise